noodleBHM

noodleBHM is a marketing and media consultancy for companies, agencies and non-profits.

We offer strategic marketing planning, media plan development and evaluation, organizing, managing and evaluating consumer research, new product/service idea generation, brainstorming about new promotional ideas and concepts and providing unbiased third-party feedback to senior management on overall marketing performance.

Jay Waters is the President of noodleBHM.  

Jay is an award-winning communications planning expert, having won a Media Lion at the Cannes International Advertising Festival and "Best Media Plan of the Year" from Mediaweek magazine.

In his 20 years of advertising and media experience, Jay has worked in numerous categories, including consumer packaged goods, QSR, banking, sports marketing, public utility marketing, health insurance, tourism, anti-smoking campaigns, telecommunications and industrial marketing.

Jay has experience in planning/purchasing a wide range of media types, including national/local television, national/local radio, consumer/business magazines, newspapers, digitial, social, out-of-home, experiential and cinema advertising. 

Jay has worked on brands such as Alabama Power, Gulf Power, Regions Bank, Little Debbie Snack Cakes, Drake's Snack Cakes, LouAna Oils, Blue Cross Blue Shield, CareSpot Urgent Care Centers, Asheville (NC) Tourism, Vanderbilt University Athletics, Sunbelt Granola, BellSouth, CharBroil, Express Oil Change, Alfa Insurance, American Cast Iron Pipe Company, GameTime Playground Equipment, Bayer Properties, BAMA Jelly, Champion International, Cook's Pest Control, Bayer Advanced Lawn and Garden, HealthSouth, Alabama Tourism, Papa John's, McAlister's Deli, U.S. Steel, PrimeStar, Comcast and Reed's Jewelers.